ADVERTISING 1-Intro level: (inquiry e-unit)



The concept of ADVERTISING examines the role that advertising plays in our environment, using Big Understandings such as “Advertising preys on people who want to increase their self-esteem” through to Essential Questions such as, “Are ads differentiated according to their target market? (Age, sex, race, ….)”.

All the hard work done for you – provides you with the planning framework, a recommended video link or book as an introductory hook, a set of photocopiable cards to promote sharing of Prior Knowledge…assessments.. even a list of suggested resources!

Using the highly-praised “Inquiry Learning with Concepts” model, this unit you a wealth of meaningful activities to lift your students’ learning and to build on students’ interests and individual understandings. As H Lynne Erickson says (2007), “Using topics and facts as a support rather than as a final destination, will truly lift academic and teaching standards.”

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